Fodder Festival 2021 – one week to go!

Media Release

10 March 2021

A steady excitement is growing around Elmore as preparations are finalised for next week’s Fodder Festival 2021, a gathering of the fodder industry chain from growers and contractors through to traders and end-users.

Hosted by the Australian Fodder Industry Association (AFIA) and Elmore & District Machinery Field Days, the event has received fantastic support from local businesses and traders eager to be involved, not to mention global industry providers showcasing their machinery.

“We are very excited about the prospect of face-to-face meetings with our members and the broader fodder industry community after a year devoid of such things,” said Paula Fitzgerald.

“We have had fantastic support from our sponsors and local businesses, with all opportunities to be involved snapped up,” said Ms Fitzgerald.

“Never before have we seen all these industry players come together to showcase and put their products to the test,” she said. “Fodder Festival 2021 has already exceeded our expectations and really builds on the success of the inaugural event. Clearly people are keen to get back out in the paddock together after such a long time apart.”

The event features a full pavilion of exhibitors including product launches and presentations, a discussion panel, and machinery displays.

“We don’t want to jinx things at this late stage, but with some great autumn weather on the cards and sensible COVID protocols in place, we are confident that the event will be a long-awaited return to ‘normal’ for industry,” she said.

Twelve hectares of Dyna Dan sorghum has been grown and cut at the site in preparation for a morning of machinery demonstrations focused on the event’s theme, “The Future of Big Square Baling.”

The newest square baler models will be on display by Claas, Krone, Kuhn, Massey Ferguson, Staheli West and New Holland; Berrima Engineering will give their latest hay rake a run, and Vicchem will demonstrate their latest application technologies.

Early bird registrations close Friday 12 March. Gates open at 6.30am on Wednesday 17 March. Register at: www.afia.org.au/index.php/news-events/fodder-festival-2021

Please note: Fodder Festival 2021 is a COVID-safe event and attendees will be required to follow all COVID-safe protocols in place on the day. See more at: www.coronavirus.vic.gov.au/public-events

The Australian Fodder Industry Association (AFIA) is the national voice for Australia’s fodder industry.

Further information:

Paula Fitzgerald
AFIA CEO
0418 160 943
 
Larissa Mullot
AFIA Media (WA-based)
0409 786 890
 




 

 

Australia’s Fodder Exports

BRIEFING NOTE

AUSTRALIA’S FODDER EXPORTS

Thursday, 22 April 2021

BACKGROUND

  • Around 10-15% of Australian hay is exported.
  • Australian oaten hay is a unique, high quality product with benefits for the livestock industry, particularly dairy, due to its fibre and nutritional content.
  • Over the last decade, Australia has worked to develop a range of export markets including Japan, China, Korea, Taiwan, and the Middle East.
  • Australian farmers choose to grow export (oaten) hay as it:
    • provides diversification (different market/different price drivers to grain),
    • provides weed management and crop rotation options, and
    • delivers strong returns.
  • Western Australia is Australia’s key export State, followed by South Australia and Victoria.

CHINA

  • China is one of several valued Australian fodder markets.
  • Australia remains very committed to Chinese customers, particularly those dairies that rely on our quality product for the health, welfare, and productivity of their dairy cows.
  • Australia not only provides a quality fodder product but one that is competitive and accessible (given our physical proximity to China).
  • To deliver product (oaten hay) into China, Australian companies undergo a registration process for their facilities. In addition to this, the importer in China is also required to have a valid import licence to take delivery of the hay at the port.
  • Several Australian exporter registrations had a February 2021 renewal date. While these renewals have not yet been issued, the industry is working with relevant authorities (in both Australia and China) to ensure these registrations remain valid and are extended/renewed beyond 2021.
  • The Australian fodder industry remains committed to a long-term and mutually beneficial relationship with China.

BUSINESS DECISIONS ‘ON THE GROUND’

  • The lack of immediate registration renewals by Chinese authorities does provide a degree of business uncertainty (for both exporters and farmers), and as such, growers will make changes to their paddock plans reducing the area sown to oaten hay and reducing the likelihood of an oversupply.
  • These decisions are based on a range of factors including the season, market (domestic and global), and their individual farming system. For example, the high canola price ($725 a tonne on 21 April 2021) coupled with the soil moisture bank across much of Western Australia has enabled growers to reduce oaten hay area and increase canola plantings.
  • Export companies have been liaising with, and will continue to engage with farmers, to provide updates and guidance.
  • Farmers who deliver to the export hay market are advised to remain in close contact with their export company for up-to-date information to make informed planting decisions.

THE AUSTRALIAN FODDER INDUSTRY

  • Australia’s focus remains on producing high quality export oaten hay for all our markets, domestic and global.

AFIA Fodder Festival 2021 - ** Final Program Here **

2021 AFIA Fodder Festival Program

Elmore Events Centre, Elmore Victoria

Wednesday 17 March 2021

(Click HERE to download a copy of this program)

BREAKFAST AND WELCOME

6.30am

Gates open

7.00-7.45am

Breakfast served - enjoy a bacon and egg roll and coffee in the Agriculture Pavilion (Breakfast proudly sponsored by Agri Novatex)

7.45-8.00am

Attendees walk to the paddock demonstration site

8.00am

Welcome

Brad Griffiths, AFIA Chair

IN-PADDOCK PERFORMANCE PLAY-OFF

Each session will include a demonstration, followed by 10 minutes Q&A

8.15am

New Holland

Watch New Holland’s large square baler in action - the BB1290 Rotor Cutter High Density model

8.35am

Landpower (Claas)

See Claas showcase their Quadrant 5300 large square baler

8.55am

Krone

Take a first-hand look at Krone’s new Big Pack and HDP2 models

9.15am

AGCO and Staheli West

Massey Ferguson will show off their 2270 XD large square baler and the Staheli West steamer

9.35am

Kuhn

See Kuhn’s SB 1290 iDlarge square baler in action

9.55am

Vicchem

Hayspray 300 will be demonstrated by Vicchem

10.15am

Berrima Engineering

Watch the Berrima Engineering rake in action

ALL IN THE ROOM TOGETHER

Engage with all of the key industry suppliers

10.35am

Attendees walk back to the Agriculture Pavilion

10.45am

Morning tea (available for purchase)

11.15am

Panel discussion – “Fodder for thought”

Enjoy a debate and discussion about the fodder industry’s future, facilitated by AFIA CEO, Paula Fitzgerald

11.45am

Kuhn product launch

12.00-1.15pm

Visit the trade displays (lunch will be available for purchase)

Agri Novatex Australia, Bio-Start, Colac Ag, Entegra Signature Structures, FeedTest, Gazeeka, Grevillia Ag, Hay Guard, John Deere, Manitou Australia, Marcrest Manufacturing, Murray Dairy, Nutrien Ag Solutions, Palmer Ag, Pope Packaging, PSC Griffith Goodall, Rich River Irrigation, Tama Australia, Tenpack, Venus Packaging, Wacker Neuson.

1.15pm

Hay Mate product launch

1.30pm

Precision Agriculturepresentation – learn the results of the demonstration site soil sampling.

1.45-2.45pm

Visit the trade displays

2.45pm

Fodder Link product launch

CATCH-UP AND WRAP-UP

3.00-4.00pm

Fodder Festival refreshments

Wrap-up a great day at the Fodder Festival bar

4.00pm

Day concludes

 

Please note: Fodder Festival 2021 is a COVID-safe event and attendees will be required to follow all COVID-safe protocols related to attendee registration, social distancing, personal hygiene and the wearing of masks. For further information: www.coronavirus.vic.gov.au/public-events

2021 Fodder Festival Taking Shape

Media Release

17 February 2021

Preparations are in full swing for the upcoming Fodder Festival 2021 with booths booked, new machinery at the ready and registrations rolling in for the big day on Wednesday 17 March at the Elmore Events Centre.

Hosted by the Australian Fodder Industry Association (AFIA) and Elmore & District Machinery Field Days, the event will appeal to anyone whose business includes fodder, from growers and contractors to traders and end-users.

The theme of the day, “The Future of Big Square Baling”, will come to life with a morning of machinery demonstrations.

“With irrigation and 45mm of recent summer rain, the crop is looking fantastic for the machinery demonstrations which are always popular,” said Paula Fitzgerald, AFIA’s Chief Executive Officer.

Dyna Dan sorghum has been planted and fertilised on the site thanks to Nutrien Ag Solutions.

Seven demonstrations will take place across 12 hectares showing off the latest machinery. This will be accompanied by commentary and an interactive audience Q&A,” said Ms Fitzgerald.

“The newest square baler models will be on display by Claas, Krone, Kuhn, Massey Ferguson, Staheli West and New Holland. Berrima Engineering will give their latest hay rake a run, and Vicchem will demonstrate their latest application technologies,” she said.

The demonstration site has undergone soil testing by Precision Agriculture who will also report their findings on the day.

The event will also feature trade displays, product launches and presentations and a panel discussion.

“After the year that has been, we are really looking forward to a great day out in the paddock, catching up with our members and all those who contribute to the fodder industry,” she said.

The 2021 Fodder Festival is presented by AFIA in partnership with the Elmore Field Days Committee. It will commence with breakfast at 7am on Wednesday 17 March. You can register at: www.afia.org.au/index.php/news-events/fodder-festival-2021

Please note: Fodder Festival 2021 is a COVID-safe event and attendees will be required to follow all COVID-safe protocols in place on the day. See more at: www.coronavirus.vic.gov.au/public-events

The Australian Fodder Industry Association (AFIA) is the national voice for Australia’s fodder industry.

Further information:

Paula Fitzgerald
AFIA CEO
0418 160 943
 
Larissa Mullot
AFIA Media (WA-based)
0409 786 890
 




 

 





 

Proudly Presenting the 2021 Fodder Festival

27 January 2021

The Australian Fodder Industry Association (AFIA) and Elmore & District Machinery Field Days are proud to announce details of the long-awaited follow-up to the inaugural Fodder Festival held in 2018. Fodder Festival 2021 will be held on Wednesday 17 March at the Elmore Events Centre from 7am-4pm.

The event will feature field machinery demonstrations, static machinery displays and booth displays. All of these activities will provide excellent opportunities to meet a wide range of business representatives and check out their latest offerings in one location on one day.

“The Fodder Festival will engage all fodder industry sectors from growers, contractors, traders and end- users“ said Paula Fitzgerald, AFIA’s newly appointed Chief Executive Officer.

“This is a fantastic opportunity to check out machinery in action in the paddock and to get up to date information on new products and technologies available to the fodder industry leading into the 2021 season,“ said Ms Fitzgerald.

“We are looking forward to a return to routine with this festival set to be a regular biennial event on the AFIA and Elmore Field Days calendar,“ she said.

The 2021 event will feature big square balers with the theme “The Future of Big Square Baling“, and will provide attendees an opportunity to observe the latest range of square balers on the market firsthand.

In the lead-up to the Festival, registrants will also have the opportunity to virtually observe crop preparations and cutting and raking.

The 2021 Fodder Festival is presented by AFIA in partnership with the Elmore Field Days Committee. Further details including registration can be found at: www.afia.org.au

Please note: Fodder Festival 2021 is a COVID-safe event and attendees will be required to follow all COVID-safe protocols related to attendee registration, social distancing, personal hygiene and the wearing of masks. For further information: www.coronavirus.vic.gov.au/public-events

 


The Australian Fodder Industry Association (AFIA) is the national voice for Australia’s fodder industry.

Further information:

Paula Fitzgerald
AFIA CEO
0418 160 943
 
Larissa Mullot
AFIA Media (WA-based)
0409 786 890
 




 

 





 

AFIA welcomes new CEO

24 November 2020

The Australian Fodder Industry Association (AFIA) has appointed experienced agricultural executive Paula Fitzgerald as its new Chief Executive Officer.

Ms Fitzgerald has a long history in the agriculture sector, starting with the CSIRO, working across many commodity sectors, with State and Federal Governments and has previously run a national organisation.

A director of not-for-profit industry organisation Skills Impact and Animal Health Australia, Paula is also a member of the Federal Government’s Gene Technology Ethics and Community Consultative Committee.

Ms Fitzgerald has experience in stakeholder and government relations, policy development and advocacy, communication, regulatory affairs, issues management, membership engagement and capacity building.

AFIA Secretary and Western Australian hay grower Suzanne Woods said this appointment was good news for the fodder industry.

“Paula will bring a new perspective to AFIA based on her broad experience across the agri-sector,” she said.

“The board looks forward to Paula’s commencement and her leadership to build on AFIA’s strong reputation of working for its members and representing everyone along the hay, silage and straw supply chain.”

New AFIA CEO Paula Fitzgerald.

 

Media Contact:

Suzanne Woods Simone Smith
AFIA Secretary (WA based) Media officer
0438 287 191 0438 847 742
  This email address is being protected from spambots. You need JavaScript enabled to view it.
   

 

Signs for safety - ten years of National Hay Safe Day

Ten years ago, Suzanne Woods’ search for hay safety signs revealed a gaping hole in the industry.

The Western Australian hay grower, and now Australian Fodder Industry Association (AFIA) secretary, had on-farm and specifically fodder safety front of mind.

Her father had been involved with an on-farm hay related accident the year before.

She wanted to do what she could do to help prevent injuries and tragedies throughout the industry.

“I’d searched all the black and yellow safety signs,” she said. “I went to a number of online sites and looked at all the safety signs, they had some for agriculture with tractors and some of chemical safety and numerous others. But nothing specifically identifying hay.”

Fast forward 10 years, there is now hay specific safety signs available on the AFIA website.

These signs were created by a graphic designer working for the Woods family a decade ago. They simply and accurately identify the dangers associated with hay production and transport.

“We’ve had them on our trucks, on a magnetic sign,” Suzanne said. “They are also stuck on the side of the hay shed, blown-up really big to A1 size.”

Suzanne has become an industry safety advocate since her father’s accident 11 years ago.

This accident was the catalyst for establishing National Hay Safe Day – on October 25 – a decade ago.

“I didn’t want another family to have to go through we had experienced,” Suzanne said.

“It is very satisfying that out of something so awful, something positive could be achieved.”

National Hay Safe Day has grown considerably, adopting different themes for various years, and is recognized throughout Australian agriculture.

The contribution of safety to a business bottom-line has been emphasized as part of National Hay Safe Day promotions.

“We have been highlighting that when you are budgeting at the beginning of the year, working out what to spend money on, we were encouraging people to make sure safety gets an allocation- and a decent allocation,” Suzanne said.

“If you include it in the budget, it means you think it is important and you are going to make sure that you contribute some finances towards it.”

While safety is something that should be constantly front-of-mind, Suzanne said having an official day for the industry was a great way to keep safety on the agenda.

“It (safety) is definitely front and central now, which is where is should be,” she said.

“It is a legitimate conversation now.”

Hay safe signs are available on the AFIA website.

The signs are available via PDF to download.

For web copy link https://www.afia.org.au/index.php/projects/safety/fodder-safety?start=1

Safety advocate: AFIA secretary and Western Australian hay grower Suzanne Woods says having an official safety day kept the topic “front-of-mind”.

Warning signs: The first specific fodder industry safety signs were made available to the industry through the Australian Fodder Industry Association (AFIA) ten years ago. More are available to download from the AFIA website.

Media Contact:

Suzanne Woods Simone Smith
AFIA Secretary Media officer
M: 0438 287 191 M: 0438 847 742
  E: This email address is being protected from spambots. You need JavaScript enabled to view it.
   

 

Quality’s the key for new AFIA chair

Media Release

28 September 2020

Improving farmer’s knowledge of hay quality and the value it brings to Australian agriculture is a priority for the new Australian Fodder Industry Association chair.

South Australia grower Brad Griffiths took the reins of the national organization representing the hay, silage and straw supply industry last week replacing NSW farmer and agronomist Frank McRae.

Brad wants to grow the profile of the fodder industry and show its role as a useful commodity, regardless of seasonal conditions.

“As fodder growers, we don’t want to be looking towards the next drought to demonstrate the value of our product,” he said.

“As an industry we are constantly working to improve the quality of our product and well-made hay, silage and straw enhances livestock operations and helps them manage risk.”

A wet spring in most parts of the country will pose a challenge for fodder production this season, with growers and contractors keen to make the most of any dry weather windows.

Yields expectations are high, but the flush of spring growth and low national livestock numbers has halted fodder demand.

Brad said this lack of market liquidity meant it was hard to accurately gauge fodder prices and that’s why AFIA’s Hay Report has been such an important business tool for members.

“The report is available nearly every week – distributed to all AFIA members – and it covers prices right throughout the country,” he said.

“If anything happens in the hay market, its captured in the report as it includes price ranges, market and seasonal commentary.”

Farming at Mallala in South Australia, Brad manages his family’s business which focuses on cropping, domestic and export hay production. He’s been an AFIA Board member for two years.

The export hay industry is vital to Australian hay production, growing to more than 1.2 million tonnes a year.

Brad said AFIA was committed to assisting the development of this market which has expanded considerably in the past five years.

Outgoing chair and AFIA Board director Frank McRae said Brad’s experience in the fodder supply chain, including growing, contracting and transport, would be invaluable to the leadership of AFIA.

“It is great to see younger industry participants taking on these leadership positions,” he said.

“They are going to guide the industry into its next phase and I’m looking forward to robust discussions around the Board table.”

Media Contact:

Brad Griffiths Simone Smith
AFIA Chair Media officer
M: 0439 822 957 M: 0438 847 742
  E: This email address is being protected from spambots. You need JavaScript enabled to view it.