Social Media Teleconference

Media Release

25 January 2017

Australian Women in Agriculture (AWiA) has partnered with the Australian Fodder Industry Association (AFIA) to co-host a specially-designed teleconference on Thursday 16 February 2017 titled ‘Social media still scary?’ for their respective members to demystify social media and learn about the exciting opportunities of being more active online.

For interested women in agriculture including women in fodder, the teleconference will address the following social media questions:

  • Are you digitally savvy?
  • Do you know the difference between Facebook, Twitter, Instagram and LinkedIn?
  • Are you connecting with your family, community or business via social media?
  • Are you aware of digital privacy, sharing documents and data online (cloud computing)?

If you answered 'no' to one of the questions above, then this is the teleconference just for you and the best part, it's free.  AWiA Company Secretary, Elizabeth Brennan, will present an interactive one-hour workshop that anyone can join via teleconference regardless of their postcode, from the comfort of their own home, office or even the roadside.

We will be emailing you a few resources once you've registered and a couple days beforehand, we will send you the teleconference details and a booklet that you can use to follow along during the teleconference. We understand the frustrations of slow internet so it won't be necessary to be online during the teleconference but you are more than welcome to do so, if you prefer to learn that way.

There will also be a short amount of time to discuss topics that aren't covered in this introduction to social media, so please bring along any curly questions you may have.

To register for the teleconference, click on the green Register button via this link:

If you have any queries, please do not hesitate to email This email address is being protected from spambots. You need JavaScript enabled to view it.

Teleconference date & time:  Thursday 16 February 2017 8:00pm – 9:00pm (AEDT)

Media Contact:

John McKew
Chief Executive Officer
Australian Fodder Industry Association
W: (03) 9670 0523
M: 0438 182 600
E: This email address is being protected from spambots. You need JavaScript enabled to view it.

Australian Export Fodder Five Year Plan Approved

Media Release

9 January 2017

The Board of The Rural Industries Research and Development Corporation (RIRDC) has approved the Australian fodder industry’s Australian Export Fodder Five Year Plan.  The plan, developed by the Australian Fodder Industry Association (AFIA) in consultation with fodder exporters, has been in development since the Australian export fodder industry put in place a $0.50 per tonne levy on all fodder exports.  The levy came into effect on 1 July 2016.

RIRDC has supported fodder crops R&D since 1985 and in partnership with AFIA since 1996. The program was previously funded through RIRDC core funds and supplemented with voluntary contributions from the export hay sector of the fodder crops industry.

In 2016, the Australian government approved an Export Fodder R&D Levy of $0.50 per tonne on all exported fodder to support ongoing research and development. The export fodder industry has identified a number of objectives that will be addressed by this Five Year Plan, including varietal improvement, agronomy and responding to market requirements.

Australian fodder exports totalled just over 936,000 tonnes in 2015 with a total value of over A$383m. Japan, China, the Republic of Korea and Taiwan are all strong export destinations for Australian fodder.

The Australian fodder industry export forecast for 2016/17 is for one million tonnes of exports, a record for the Australian fodder industry.  The industry remains confident of achieving this significant milestone despite the difficulties experienced by hay growers during the current season.

The Australian export fodder industry is unique in the world with oaten hay being the primary export fodder product. Typically, lucerne (or alfalfa) is the most widely exported fodder commodity internationally, thus providing Australia with a key differentiation in the market. Australia does export other fodder products such as wheaten hay, barley hay, cereal straw, lucerne, vetch and rhodes grass; however these usually represent less than 20 per cent of total exports.

Michael Beer, RIRDC’s Program Manager, Research and Innovation, commented that the approval of the Australian Export Fodder Five Year Plan indicated the level of maturity that the Australian export fodder industry has reached in a relatively short period of time and the commitment the industry was willing to make to further develop its export potential.

John McKew, AFIA’s CEO, remarked that the Australian Export Fodder Five Year Plan provided a significant pathway of investment for the industry that would enable it to continue to grow as one of Australia’s key emerging agricultural export industries.